Cosmetics and Personal Care
23.11.2023

Award for digitalization goes to OPTIMA

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Dr. Benjamin Häfner, Director Industrial IT at OPTIMA, (center) accepted the award from Dr. Nicole Hoffmeister-Kraut, Minister for Economic Affairs, Labour and Tourism in Baden-Württemberg, and Dr. Dietrich Birk, Managing Director of VDMA Baden-Württemberg, at the award ceremony in Stuttgart, Germany on Wednesday evening. (Source: Allianz Industrie 4.0 Baden-Württemberg)

The OPTIMA packaging Group from Schwäbisch Hall, Germany receives an award for its comprehensive digitalization strategy.

Dr. Nicole Hoffmeister-Kraut, Minister of Economic Affairs, Labour and Tourism in Baden-Württemberg, Germany, honours Excellence Award winners of the "Allianz Industrie 4.0 Award Baden-Württemberg" competition. The Optima Packaging Group from Schwäbisch Hall, Germany receives the award for its digitalization strategy and customer-focused implementation of digitalization solutions.

Maximum benefit and added value for our customers: In line with this principle, the Optima Packaging Group is driving forward the use of digital technologies in filling and packaging systems across all industries. Derived from the overarching corporate mission "We care for people", Optima is pursuing a holistic and sustainable approach with its digitalization strategy.

This has now been honored with the Allianz Industry 4.0 Award. Yesterday, Wednesday, Baden-Württemberg's Minister of Economic Affairs, Labour and Tourism, Dr. Nicole Hoffmeister-Kraut, handed the highest level "Excellence" award to three companies from Baden-Württemberg, including the Optima Packaging Group. The award is presented for holistic approaches to digital transformation.

Dr. Benjamin Häfner, Director Industrial IT, who manages the digital solutions department at Optima, accepted the award."We have been working on digitalization solutions for many years. We see the award as a great honor and also as a reward for our efforts," he says. "For us, it is crucial that we find the best possible solution for our customers. We have already received a lot of positive feedback from customers. The award further encourages us to continue on our chosen path."

Optima offers digital solutions, known as Intelligent Production Assistance Services (IPAS), to support customers in optimizing their production. With IPAS, customers have an overview of processes and systems, can identify potential for improvement and receive rapid support if required. In addition, digital technologies at Optima already provide support in engineering and other value-added processes, resulting in improved time-to-market, quality and reduced workload for employees.

"With the new 'Allianz Industrie 4.0 Award Baden-Württemberg' competition, we are setting a new focus. We are showing the extent to which our companies have integrated digitalization solutions into their value chain in order to be agile, resilient and economically successful, especially in international competition," emphasized Dr. Nicole Hoffmeister-Kraut.

Press release
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Denise Fiedler and Julia Völker
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Denise Fiedler and Julia Völker
Team Group Communication
+49 791 506-1472 pr-group@optima-packaging.comWrite e-mail
Denise Fiedler and Julia Völker
Denise Fiedler and Julia Völker
Team Group Communication
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