OPTIMA becomes main sponsor of the Unicorns

From the start of the 2024 season, Optima will be the second main sponsor of the reigning German runners-up, the Schwäbisch Hall Unicorns. Optima’s logo will be featured on the new shirts of the Haller ERIMA-GFL team and the U20 team in the GFL Juniors. The company has been supporting the Unicorns as a jersey and academy partner for almost ten years.

"Our partnership has been in place for almost ten years now and has grown steadily during this time," says Unicorns office manager Alexander Koppenhöfer. Since 2015, the Optima logo has adorned the sleeves of Hall's Bundesliga jerseys. There is also a partnership with the Unicorns Academy at the Michelbach Protestant School Centre and cooperation in the summer holiday programme for the children of Optima employees at the Optima Sportpark, another link as the GFL home of the TSG football team.

This long-standing partnership will now be expanded: The Optima Group will join Sparkasse Schwäbisch Hall-Crailsheim as the Unicorns' main sponsor, with its logo appearing prominently on the jerseys of both the Hall GFL team and the GFL Junior team.

"The Unicorns have shown an amazing commitment over many years, with many volunteers who characterize and enable their success," says Optima CEO Hans Bühler. "The teams are incredibly strong and have been for a long time. The youth teams and the academy provide exemplary support for the next generation and secure the future in the long term. This is also an important motivation for our commitment to the Unicorns.

For Hans Bühler, the partnership is also an expression of Optima's commitment to the Schwäbisch Hall site and to the first subsidiary in the company's more than 100-year history. Optima has had a subsidiary in Green Bay, USA, which is also known for its NFL team, for 40 years. "So we have been very familiar with football for a long time," says Bühler.

Unicorns Chairwoman Nina Wengertsmann is also delighted: "We are very proud to have this exceptional global market leader as a partner and now as our main sponsor. The partnership with Optima is much more than just a logo on our jerseys. The strong ties with our city and the great commitment to the development and strengthening of the entire region are an expression of shared values that we want to live together even more in the future".