Trends and challenges in the cosmetics and personal care industry

What drives the market?

The cosmetics and personal care industry is constantly evolving. New trends and changing consumer needs drive market changes rapidly. Manufacturers today are faced with a multitude of challenges that require quick decisions, a high level of innovation, and flexible production processes.

These days, small batch sizes, fast and often last-minute product launches and the ability to react flexibly to sudden shifts in demand are a necessity. Those who master these challenges and pick up on new developments early will maintain their position in the competitive cosmetics and personal care industry.

 

Requirements for modern machines

To keep up with increasing market demands, today's personal care machines must perform significantly better than their predecessors. The key requirements are:

• Scalability, flexibility and agility to efficiently process a wide range of product formats, containers and batch sizes - even with fluctuating production volumes and short-term requirements
• Efficient product changeovers without compromising quality to ensure a short time-to-market and react flexibly to market changes
• A combination of high-speed performance and high production output for maximum efficiency
• Intuitive handling and simple operation for smooth processes in day-to-day production
• Maximum safety standards, especially for sensitive ingredients and packaging
• Integration of digital technologies to automate, monitor, and continuously optimize processes
   

OPTIMA Moduline Smart for greater flexibility

With the increasing complexity of requirements, the role of machine manufacturers is changing. Today, the focus is no longer on individual systems, but on modular, scalable, complete solutions.

The OPTIMA Moduline Smart was developed specifically for the diverse requirements of the cosmetics and personal care industry. Its modular design enables fast product and format changeovers – without compromising performance or precision. 

In this interview with Dominique Lecomte, General Manager of the Cosmetics and Hygiene Division at Laboratoires Gilbert, you can see first-hand how the Moduline Smart performs in action - with exciting insights into the introduction of the system, its benefits in daily use, and the collaboration with Optima.
 

The Moduline Smart enables Laboratoires Gilbert to switch effortlessly between different formats and products – whether for private labels or as part of contract production. In this way, the system creates the basis for flexible and efficient production.